4 Keys to Ensuring SaaS Renewals
Renewals is a primary SaaS metric for good reason – it means your customer is continuing to recognize value from your product and service and is willing to continue to pay for it. Most understand that it is expensive to obtain a new customer – lead acquisition, sales expenses, and time and opportunity costs add up quickly. And after your team/company has done the expensive work of acquiring a customer, you certainly don’t want to waste that time and effort. That’s…